In line with the objectives of the National Government, and in a joint effort between the Ministry of Commerce, Industry and Tourism, and ProColombia, a strategy was developed to attract foreign investment for sustainable development, which establishes a roadmap to consolidate Colombia as a center for sustainable business in Latin America, in line with the strategic axes of social, economic and environmental justice, promoted by the government of President Gustavo Petro.
ProColombia will initially carry out a specialized segmentation of at least 350 new companies with business and operations in sustainable investment with potential for attraction to Colombia, from which it seeks to identify 60 new concrete sustainable investment opportunities for foreign companies in Colombia.
"We want to promote international projects that contribute to offsetting emissions and with a clear objective of achieving a zero-deforestation rate. We also want to promote investment opportunities in energy transition, circular economy, sustainable tourism and bioeconomy; in addition to facilitating the arrival of operations in which Colombia serves third markets in the Americas," said Carmen Caballero, president of ProColombia.
The new initiative seeks to address the climate crisis that involves key sectors of the local economy with the highest emissions and need for adaptation: agriculture and rural development, commerce, industry, tourism, transportation, housing, energy and mining, health and social protection, among others, which require the adoption of new practices and models of integrated and environmentally friendly development that will have a favorable impact on Colombian society.
The energy transition is a clear example of the National Government's commitment to promote the rise of an increasingly green industry, as well as clean mobility in which Colombia already has legislation that has allowed it to have one of the largest fleets of public transportation and electric freight in the region.
The President of ProColombia adds that "with the strategy of attracting sustainable investment, we aim to attract projects with a sustainable vocation, which contribute to reducing poverty, contribute to economic development and allow for sustainable growth inclusive of regions and communities".
Behind the strategy
ProColombia will work to identify and consolidate Colombia's value offer as a destination for attracting sustainable investment.
Capacity building will be promoted through internal training, with technical training to identify and understand the relationship between sustainability and foreign direct investment and the sensitization of relevant stakeholders to the importance of sustainable foreign direct investment (FDI), as well as the improvement and development of tools and procedures to strengthen the attraction of this type of investments.