Attracted by the quality and availability of local talent, service vocation and bilingualism, the US company Full Potential Solutions in the BPO sector is expanding in Latin America, with Colombia as a regional hub to serve clients located mainly in the United States. The arrival of the firm was made possible with the support of ProColombia and Invest in Bogota and is expected to generate more than 200 new jobs by the end of 2022.

"We are very pleased with our arrival in Colombia, we have found a great level of English with a neutral accent that has been very well received by Full Potential Solutions' clients in the United States. We want to continue consolidating the operation and grow soon in the country and the region, providing training, career opportunities, and jobs with competitive advantages in the sector," says Gloria Africano, FPS manager for Colombia.

According to Steve Kezirian, CEO of Full Potential Solutions, "Bogota was the ideal choice for our new operation because of its skilled labor population and cultural values that align with our focus on hiring at premium salaries with continuous career advancement opportunities starting at the entry-level".

With a broad portfolio of products and solutions to transform businesses, FPS helps organizations evolve their customer service capabilities consistently and efficiently, from contact and inquiry to resolution.

The company, founded more than five years ago, has made the development of its professionals a top priority. In its global operation, Full Potential Solutions employs more than 5,000 employees on four continents.

Colombia is one of the most attractive destinations in the world for the localization and export of global services, as stated by AT Kearney and Gartner, due to its high availability of qualified human talent, competitive costs, and favorable business climate.

As a matter of fact, just a few days ago, the latest Offshore BPO Confidence Index 2022 was launched and Colombia occupied for the second year in a row, the first place in the ranking. According to the report: “confidence is high in Colombia’s capacity to provide CX managers, executives, supervisors, and front-line agents, with the availability of talent for digital skills marginally outweighing voice”.

All these facts have allowed Colombia to consolidate itself as an export platform for increasingly sophisticated services that incorporate new and better technologies, in addition to being a sector that generates over 700,000 jobs for young people, located in big and middle-sized cities across the country.