In IMEX America 2021, We Are the Answer: Colombia, a Top-notch Event Host

08 November 2021
Colombia, the gateway of South America to the world, will be part of the largest trade show and hosted buyer program for the meeting, event and incentive travel industry, IMEX America 2021. The event will take place from November 9th to November 11th at Mandalay Bay Convention Center in Las Vegas.

Colombia’s strategic location, proximity and wide air connectivity to the US makes the country the ideal destination for hosting international events and conventions. The natural and cultural diversity Colombia outstands at a global level infusing every event with its variety in climates, landscapes, and the friendliness of its people. Among the features that make Colombia an ideal venue for meetings is the culture of service and the high standards in biosafety.

Colombia arrives to IMEX America 2021 —the largest meetings industry trade show in the U.S—, with 13 outstanding participants of the meeting industry: Colombia en Colores, Colombian Journeys, Contactos, Decameron Hotels and Resort, Greater Medellín Convention and Visitors Bureau, Radisson Cartagena Ocean Pavillion Hotel, Hotel Cartagena Plaza, Las Américas, Hotel Intercontinental Cartagena - IHG, Plaza Mayor Medellín, Macondo, Muisca Travel and Events and VAOVA Travel.

ProColombia will have, as in past years, an exhibition stand -booth D0009- within the fair, in which the business meetings will be held. The agency will also host a special gastronomic experience for all the attendees: it is a flavorful journey through the six tourism regions of the country.

As a matter of fact, it is worth mentioning that Colombia worked restlessly during 2020 for the readiness of the country and one of the biggest results translates in the alignment of all destinations into 6 regions, carefully curated in the most intelligent and sustainable way to foster ways to explore the country that stimulate the traveler to revisit, and travel across the country: The Colombian Pacific, with its flavors of forests and sea; the Eastern Colombian Andes, with legendary moors and valleys; the Western Colombian Andes, with its unique mountains of coffee and flowers; the Colombian Massif, and its ancestral origins; the Amazon-Orinoco, the green heart of Colombia, with sacred forests and plains; and the Greater Colombian Caribbean, with more than golden sands and coral reefs, home of fascinating cultures to festivals and music to sacred archaeological sites, to Gabriel Garcia Marquez magical realism.

“Colombia is one of the most biodiverse countries in the world and we are one of the fewest places with a Sustainable Tourism Policy, which seeks to develop a more responsible and resilient tourism industry that preserves precisely our regions, our culture, our vast territory and the environment”, said Flavia Santoro President of ProColombia, the agency in charge of promoting tourism in the country. “Colombia’s unique venues are available to host the most unforgettable events any day of the year”.

Another great asset that Colombia has for welcoming numerous tourists whether they visit for leisure or business is its international air connectivity. During 2021, international

air connectivity has made significant progress, reaching by summer an unprecedented 112% in the reactivation process compared to February 2020, with major airlines connecting the US and Colombia. Currently, there are in total 23 airlines connecting Colombia with 23 countries through 858 weekly frequencies.

Why is Colombia a top-notch event host?

The country has 27 convention centers and 455 hotels with rooms designed for holding events and more than a hundred non-traditional venues, including museums, gardens, squares, among many others! All of them are equipped with digital services and practical and avant-garde designs.

Colombia has also a great versatility of destinations and alternatives for holding meetings according to the interests of the hosting communities and the objectives of the association or corporation. The quality of the service and the traditional hospitality of the locals is also something that makes Colombia the most welcoming place on earth, where participants will feel just like as if they were at home.