Colombia growing stronger in the Meetings & Conference Tourism
An economic impact study by ProColombia and the Mexican firm STA Consultores revealed that the meetings industry brought US $2.4 Billion to Colombian economy, equaling 22.8% of tourism’s total spillover in Colombia. In addition, this figure represented a 0.43% share of Colombia’s gross domestic product.
Total profit generated by this industry is distributed across many layers of the population, since over 60% of spending was made in non-tourism related sectors, such as exhibit production, translation, decoration, or facility rentals.
The equivalent of 23% of tourism's economic contribution in Colombia comes from the Meetings Industry. Business events generated 218,135 jobs and attracted 468,994 international attendees to Colombia during 2018.