This year, the focus spotlights the Colombian territories like the Coffee region, the Caribbean, and the Pacific, showcasing strategic sectors for economic, environmental, and social sustainability, such as agribusiness, energy, tourism, technology-based services, shipbuilding, aeronautics, life sciences, hydrogen, infrastructure, and sustainable mobility.

Carmen Caballero, President of ProColombia, emphasized: “Colombia’s global investment recognition is evident. Recently winning the Sustainable Investments Promotion category at the Go Global Awards by the International Trade Council underscores our appeal. We invite investors to explore opportunities or expand their operations in our country".