Investing in Barranquilla and Atlántico: a strategic decision

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November 17, 2023
Discover the potential offered by Barranquilla, the vibrant capital of Atlántico state in Colombia, as a strategic destination for investments and businesses. This territory not only guarantees logistical efficiencies but also opens doors to a growing regional market under the "nearshoring" model, for companies seeking to bring their production plants closer to their customers.

It stands out for its exceptional industrial, logistical, and port vocation, thanks to its location in the Caribbean Sea. This privileged position provides direct maritime connectivity to the markets of Central America, the Caribbean Islands, and is only 4-5 days away from the east coast of the United States. Thanks to the 17 free trade agreements signed by Colombia, companies choosing Barranquilla gain direct access to over 1.5 billion consumers in more than 60 countries.

The state has a robust infrastructure designed to locate any type of business. With more than 25 industrial parks, 10 port terminals, and 4 free trade zones, it is the perfect place for business success. Additionally, the free trade regime in Colombia provides tax, customs, and operational benefits, giving a unique competitive advantage to companies operating under this modality.

The key to the socio-economic development success of Atlántico lies in the coordinated efforts between the public and private sectors over the last 15 years. There is a favorable business environment where effective collaboration drives growth and business prosperity.

Given the importance of the United States as the main trading partner and driver of investment projects, Barranquilla has strategically embraced bilingualism. This long-term initiative strengthens the capabilities of the workforce, with English as a second language, opening opportunities in key sectors such as BPO, technology, and foreign trade.

The diversified economy of the Atlántico state offers opportunities in mature sectors such as chemicals and life sciences, metalworking, food and beverages, as well as in growing sectors like renewable energy.

Success stories, such as the American companies StepUp, Scaffolding, and Kannoa, demonstrate the appeal of Barranquilla for relocating operations from China to Latin America. They take advantage of the proximity to the United States, the free trade agreement, and a qualified workforce supported by a favorable exchange rate.

With 35 years of experience, ProBarranquilla works to promote development in Barranquilla, Atlántico, and its economic influence area. Their current focus is on attracting and retaining investments, promoting the destination as the epicenter of business tourism, and developing the business environment for continuous growth. Discover ProBarranquilla's support for your business success. Invest with vision in the future of Barranquilla and Atlántico.

If you are seeking investment opportunities and business growth, Barranquilla is the strategic choice. Invest in the potential of this city and its promising environment. To thoroughly explore what the city and the department have to offer, contact ProBarranquilla, the investment and business tourism promotion agency in the region.

https://probarranquilla.org/en/

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