14 May 2019
Colombia’s promotion entity was selected by Site Selection magazine as the bestagency in South America in the category Top Investment Promotion Agencies 2019.

Site Selection magazine belongs to the international conglomerate Conway, a company specialized in creating communication channels between productive ventures and those seeking to invest through technology transfer, resources, and development.

According to Site Selection magazine, "investment promotion agencies are the key link between their countries and the global community of foreign investors and companies. An investment happens through negotiation; it is a very human process resulting from effective management by men and women who make up the teams of investment attraction entities, and who ensure that investors’ decisions are in their favor."

For Flavia Santoro, president of ProColombia, "this is a recognition of the commitment of each of ProColombia’s members, who, day after day, deliver valuable information and competitive proposals to investors during their decisionmaking process, so that those decisions are profitable and contribute to the generation of equity, growth, and development of all of Colombia’s regions."

ProColombia will receive this award during the 2019 World Forum for Foreign Direct Investment, which will take place from June 17th to 19th in Sydney, Australia.

The awards granted to the best investment promotion agencies in the Best to Invest category recognize professionalism and preparation, leadership, and staff, which contribute to ongoing success.

The selection criteria includes professional staff who are highly qualified and receptive to enquiries, tailored information that offers access and support to capitalize on incentives, a regulatory framework, meetings with local business owners and other investors, as well as the protection and confidentiality of processes, among others.

In addition to ProColombia, Invest Chile stands out in the country promotion category. At the regional level, the Colombian entities Invest in Bogotá and Invest Pacific are notable.


Colombia, a destination for investment


In the Best to Invest report, Colombia is ranked third for best investment destinations in South America, measured by total investment projects and capital. It also holds the same position in the “per capita” investment classification

The report coincides with UNCTAD’s view on Colombia; the entity places Colombia among the world’s 30 countries that attract the most foreign direct investment. Colombia is also the third largest recipient of FDI in Latin America, after Brazil and Mexico.

Related topics: