The incredible potential and adaptability of Colombia’s growing workforce is becoming more and more apparent, with foreign companies taking notice and developing plans to open workplaces in the country.

In order to provide its business process outsourcing (BPO) integrated digital services on a global scale, the US-based company iQor Holdings has recently expanded its presence to 10 countries, which consist of Canada, Colombia, Hong Kong, India, Mexico, Panama, the Philippines, Poland, and Trinidad & Tobago.

The goal for the new location in Colombia is to satisfy the demand for customer service personnel that are both digitally skilled as well as bilingual. With 86 businesses throughout the country developing innovative methods in communications and information processing, investment in scientific, technological, and innovative activity reaching nearly US$ 503 billion in 2020, and Medellin having one of the highest levels of bilingualism in the country, iQor is very confident that the Colombian branch will meet said requirements.

The omnichannel support services that iQor offers businesses uses digital strategy optimization in tandem with experienced interpersonal communication to give customers a seamless, personalized experience. The tech-driven, experienced, and multitalented workforce in Medellin is best equipped to effectively provide these services, which is the main reasoning behind the company’s decision to specifically invest in Colombia by establishing its first branch in Spanish-speaking South American there. Additionally, Colombia is also attractive to iQor and other multinationals who are looking to expand to South America for its close proximity to multiple relevant markets in the region.

“We are excited to open our doors to the highly skilled Medellín community as we continue to innovate and support the growing need for omnichannel customer service,” says President and CEO of iQor Gary Praznik.

The new 2,300 square meter contact center is equipped with the latest in communications technology and high-end collaborative areas. It is expected to generate 500 new job positions and is currently receiving applications. According to iQor, the positions being offered will have a flexible work environment, as well as provide plenty of benefits and opportunities for professional development. The company has also stated that it has plans to further expand the Colombian branch later this year, making its commitment to continuous investment and support quite clear.

“We are dedicated to improving the lives of those in the communities we operate in around the world,” says Praznik, “And we look forward to building connections with the Medellín community.”

As a significant foreign direct investment contribution that also brings attention to research development and innovation related knowledge transfer, this development contributes to Colombia’s ongoing reindustrialization process.

“iQor’s commitment to maintaining transparency and uplifting the communities in which they operate aligns perfectly with Colombia’s sustainable foreign investment strategy,” says Carmen Caballero, President of ProColombia. “We at ProColombia celebrate this partnership and are excited to see what the future holds.”